Behavioral Marketing Blueprint

5 Science-Backed Upgrades to
Make Your Marketing More
Human-Centric and Profitable

(Without any salesy tactics or dark patterns)

Informed by my experience at UPenn, Ernst & Young, Irrational Labs, Cambridge, and growing my LinkedIn to 40,000 followers in 2 years

Taken by leaders at EY, Busara, Twilio, DXC, Google and more

Created by Anushka Kumar, who has...

  • Been writing online since 2+ years and has 40K+ LinkedIn followers

  • Consulted with BeSci firms/teams including Irrational Labs and Ernst & Young (EY)

  • Been a Quantitative Research Intern at Cambridge and LSE

  • Dropped out of UChicago to continue business, and later went to UPenn for a master's in Behavioral Science

Want to make sure this blueprint is an optimal decision for you?

Here’s everything inside structured in the form of "mistakes"
(as the word "mistakes" is more visceral than "upgrades")

Day 1: (Mistake 1) Using newsletter opt ins instead of a behaviorally-designed solution (and why most newsletters have a less than 5% opt in rate)Day 2: (Mistake 2) Not writing behaviorally-informed CTAs and copy (and how to make your ideal clients trust that you understand them best)Day 3: (Mistake 3) Not using social media as a human-centric marketing channel (and why it's an asymmetric bet with tons of upside and minimal downside)Day 4: (Mistake 4) Being too salesy or too non-salesy on your social media (and why businesses with effective social media sell more, even if your offer is better)Day 5: (Mistake 5) Prioritizing blogs without using social media to drive traffic (and how to build a library of BeSci content that you can repurpose FOREVER)

Lesson #1 is on its way to your inbox 🥳

Within the next minute or two, you'll get an email from me, Anushka.This email will have instructions on how to make the most out of this course so be sure to check it out :DP.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder.Chances are it ended up there.Now please go check your inbox(and if the mail isn't there, please check your spam)